Watch Run For Your Life

This documentary is a loving tribute to Fred Lebow, and the NYC marathon. Born Fischl Lebowitz, a first generation Jewish immigrant, Fred Lebow was a New York City fixture. He was ahead of his time as an entrepreneurial marketing genius but was not without scandal. Fred Lebow brought a ragtag group called the New York Road Runners club from the Bronx in the 1960s to Central Park for a four lap race that was sparsely attended in 1970. Then Lebow took his ion for running, usually a solitary sport and turned it into a major sport.

In the middle of the 1970s financial crisis, it became the New York City marathon. Going through all five boroughs and becoming the global event and well spring of civic pride that it is today.