Watch Bama Rush

In August 2021, sorority recruitment at the University of Alabama went viral on TikTok, quickly becoming a cultural phenomenon and attracting over two-billion views through the hashtag #BamaRush. Offering a unique glimpse into this long-held tradition, documentary filmmaker Rachel Fleit follows four young women as they prepare for 2022 rush -- a world of consultants, social media stars and PNMs (potential new ) eager to one of the university's exclusive and influential sororities. Nuanced and revealing, BAMA RUSH explores the emotional complexities and stakes of belonging in this crucial window into womanhood.